Paranormal Packaging para vino by Estudio Maba

Paranormal Packaging para vino by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Envases Competition Category.

OroEnvases· 2020

Paranormal Packaging para vino

by Estudio Maba

Client: Bodegas Baron

A' Design Award de Oro Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Paranormal Packaging para vino

Paranormal es un diseño de packaging para una familia de vinos presentada en botellas bordelesas y borgoñonas. La temática gráfica se basa en fenómenos extraños e inexplicables, tratados con misterio e ironía. Los detallados grabados digitales evocan antiguos libros de alquimia y códices ancestrales. Las tipografías están dibujadas con un aspecto envejecido e impreciso, similar al de la impresión manual. Cada etiqueta está realizada en papel de algodón con altorrelieve, estampación y trazos de barniz. El diseño está concebido para perdurar y para dar cabida a nuevas historias en cada añada o variedad de uva.

The Recognition

About the A' Design Award de Oro

Paranormal Packaging para vino ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Paranormal Packaging para vino sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Paranormal Packaging para vino crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba