Grundig Serenity Tetera by Mert Ali Bukulmez

Grundig Serenity Tetera by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Electrodomésticos Competition Category.

PlataElectrodoméstico· 2020

Grundig Serenity Tetera

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award de Plata Winner in Electrodoméstico Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Tetera

Serenity es una tetera contemporánea que se centra en una experiencia de usuario alegre. El proyecto se centra principalmente en elementos estéticos y la experiencia del usuario, ya que el objetivo principal sugiere que el producto sea diferente de los productos existentes. El muelle de tetera es más pequeño que el cuerpo, lo que permite que el producto mire por encima del suelo y aporta una identidad única. El cuerpo ligeramente curvado combinado con superficies cortadas también respalda la identidad única del producto.

The Recognition

About the A' Design Award de Plata

Grundig Serenity Tetera ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Grundig Serenity Tetera sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Grundig Serenity Tetera es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019