Preludes Animación en Técnica Mixta by Matthew Rankin

Preludes Animación en Técnica Mixta by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Cine, Vídeo y Animación Competition Category.

HierroCine· 2020

Preludes Animación en Técnica Mixta

by Matthew Rankin

Client: Matthew Rankin

A' Design Award de Hierro Winner in Cine Category

12,675

Verified Award Winner

Verify Award Status for #103476

Donar ahora Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Animación en Técnica Mixta

Preludes es un cortometraje de animación en técnica mixta basado en el poema homónimo de T.S. Eliot. La pieza dura un minuto y ocho segundos y combina las imágenes de Eliot con una composición musical original. Las escenas se enlazan por temática y por sonido, más que por un único estilo visual. La obra une animación 2D y 3D, modelada en Cinema 4D, renderizada con Redshift y compuesta en After Effects. Las vistas aéreas descienden hasta el nivel de la calle, donde las figuras se cruzan entre sí detrás de las pantallas. La animación reflexiona sobre la vida moderna a través de un texto antiguo.

The Recognition

About the A' Design Award de Hierro

Preludes Animación en Técnica Mixta ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Preludes Animación en Técnica Mixta sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Preludes Animación en Técnica Mixta es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae