El diseño Cut and Paste La Marca de Lisa Winstanley es un ganador altamente estimado del prestigioso 2021 A' Design Award de Oro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.
OroGráfico· 2021
Cut and Paste La Marca
Cliente: Lisa Winstanley
Ganador del A' Design Award de Oro en la Categoría Gráfico
Ganador de Premio Verificado
Verificar Estado del Premio para #103530El Diseño
Acerca de Cut and Paste La Marca
Este conjunto de herramientas del proyecto, Cortar y pegar: prevención del plagio visual, aborda un tema que puede afectar a todos en la industria del diseño y, sin embargo, el plagio visual es un tema del que rara vez se habla. Esto podría deberse a la ambigüedad entre tomar referencia de una imagen y copiarla. Por lo tanto, lo que propone este proyecto es concienciar sobre las áreas grises que rodean al plagio visual y posicionarlo al frente de las conversaciones sobre creatividad.
El Reconocimiento
Acerca del A' Design Award de Oro
Cut and Paste La Marca ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Cut and Paste La Marca sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Cut and Paste La Marca crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensiones y Embalaje
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Etiquetas
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Tecnología de Producción
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Desafío de Diseño
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Investigación
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspiración
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Duración del Proyecto
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Flujo de Operación
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patentes
- Copyrights belong to Lisa Winstanley, 2020
- Miembros del Equipo
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Créditos de Imagen
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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