Lvyou Road Jinmao Palace Centro de Ventas by Zhen Chu

Lvyou Road Jinmao Palace Centro de Ventas by Zhen Chu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2020

Lvyou Road Jinmao Palace Centro de Ventas

by Zhen Chu

Client: ChuZhen, Jiang Zhengnan

A' Design Award de Plata Winner in Interior Category

17,668

Verified Award Winner

Verify Award Status for #104303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lvyou Road Jinmao Palace Centro de Ventas

Lvyou Road Jinmao Palace es un centro de ventas ubicado en Jinan, China. El diseño interior da continuidad al estilo de la arquitectura existente y emplea líneas simples para configurar grandes superficies. Las formas de montañas y agua se incorporan al espacio para crear una atmósfera serena y poética. Los muros de ladrillo, inspirados en los patrones de las antiguas murallas chinas, junto con celosías que filtran la luz, generan un juego de luces y sombras. Pasajes apacibles ofrecen primero una experiencia espacial contenida y luego se abren hacia áreas más amplias, invitando a los visitantes a explorar. Los ladrillos alargados fueron fijados a los muros de forma manual.

The Recognition

About the A' Design Award de Plata

Lvyou Road Jinmao Palace Centro de Ventas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Lvyou Road Jinmao Palace Centro de Ventas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Lvyou Road Jinmao Palace Centro de Ventas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Dimensions & Packaging: Area: 1500 square meters
Category: Sales
Tags: G-Art, sales center, mountains and water, upscale community, transformation
Production Technology: To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge: The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Research: The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration: The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Project Duration: The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow: The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Team Members: Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company：G-Art Architecture and Interior Design
Image Credits: Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd