Vitartissimi Natural Fragrance Envases para velas by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Envases Competition Category.
HierroEnvases· 2020
Vitartissimi Natural Fragrance Envases para velas
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
A' Design Award de Hierro Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #104584
The Design
About Vitartissimi Natural Fragrance Envases para velas
Vitartissimi Natural Fragrance es un packaging creado para una línea de velas de aceites esenciales naturales. El diseño combina una caja blanca y una faja de papel. La caja no lleva impresiones, únicamente un logotipo y un eslogan en relieve, mientras que toda la información del producto se sitúa en la faja. La superficie blanca y lisa permite reutilizar la caja para guardar objetos en casa, lo que reduce los residuos. El papel está certificado y se ha acabado mediante un proceso de estampación en caliente. La forma cúbica mide 82 por 82 por 100 milímetros y permite ahorrar espacio durante el transporte.
The Recognition
About the A' Design Award de Hierro
Vitartissimi Natural Fragrance Envases para velas ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Vitartissimi Natural Fragrance Envases para velas sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Vitartissimi Natural Fragrance Envases para velas es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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