Mau Envase para perfume by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2020

Mau Envase para perfume

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Envase para perfume

Mau es un diseño de envase para un perfume en cera inspirado en la tradición japonesa. El nombre Mau significa danzar mientras se flota, y el tema es la suavidad y la ligereza. El perfume se contiene en un tubo de papel elaborado con washi, un papel tradicional japonés. Un toque de acuarela sobre el washi expresa el carácter delicado de la fragancia. El perfume en cera tiene un bajo contenido de agua, por lo que el envase puede fabricarse únicamente con papel, sin plástico. Su aroma suave está pensado para quienes consideran demasiado intensos los perfumes a base de alcohol.

The Recognition

About the A' Design Award de Plata

Mau Envase para perfume ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Mau Envase para perfume sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Mau Envase para perfume es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)