Oulevi Packaging Design Envasado de cerveza by Zhangyong Hou

Oulevi Packaging Design Envasado de cerveza by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2021

Oulevi Packaging Design Envasado de cerveza

by Zhangyong Hou

Client: Oulevi

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Envasado de cerveza

Oulevi es un diseño de envase para cerveza de barril. El recipiente es una lata de acero inoxidable con un contenido neto de un litro y un tamaño de desarrollo plano de 274 mm de largo por 193 mm de alto. El gráfico impreso conforma la silueta de un vaso de cerveza. Las ilustraciones muestran el origen de las materias primas: cebada de Australia, levadura del norte de Europa y lúpulo de América del Norte. El símbolo del vaso ayuda a los consumidores a reconocer la marca desde la distancia. El objetivo del diseño es presentar con claridad la historia del producto en el lineal.

The Recognition

About the A' Design Award de Hierro

Oulevi Packaging Design Envasado de cerveza ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Oulevi Packaging Design Envasado de cerveza sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Oulevi Packaging Design Envasado de cerveza es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou