Mi Transformers Optimus Prime Packaging Embalaje para Juguete de Bloques de Construcción by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Envases Competition Category.
HierroEnvases· 2021
Mi Transformers Optimus Prime Packaging Embalaje para Juguete de Bloques de Construcción
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award de Hierro Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Embalaje para Juguete de Bloques de Construcción
El embalaje Mi Transformers Optimus Prime es un envase de papel diseñado para un juguete de bloques de construcción. El frente de la caja muestra el producto ya ensamblado, de modo que la forma y las piezas móviles resultan claras para los compradores. El estilo minimalista y la paleta cromática reflejan el carácter del juguete. Las funciones de exhibición y de embalaje se combinan en una sola estructura. La tapa superior se abre y deja a la vista bolsas de bloques dispuestas por capas. La caja inferior se despliega hacia ambos lados y forma cajas de almacenamiento independientes. Las piezas pueden clasificarse por tipo y la caja puede reutilizarse para el almacenamiento cotidiano.
The Recognition
About the A' Design Award de Hierro
Mi Transformers Optimus Prime Packaging Embalaje para Juguete de Bloques de Construcción ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Mi Transformers Optimus Prime Packaging Embalaje para Juguete de Bloques de Construcción sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Mi Transformers Optimus Prime Packaging Embalaje para Juguete de Bloques de Construcción es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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