Kumano Cherry Foto by Daisuke Kawashima is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Fotografía y Manipulación Fotográfica Competition Category.

HierroFotografía· 2021

Kumano Cherry Foto

by Daisuke Kawashima

Client: Kozagawa Town Tourism Association

A' Design Award de Hierro Winner in Fotografía Category

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Verified Award Winner

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Colors

The Design

About Kumano Cherry Foto

Un nuevo cerezo 'Kuma no Sakura' Fue descubierto en el pequeño pueblo de Kozagawa en Japón hace 100 años. Un nuevo tipo de cerezo en un pequeño pueblo con poca industria se espera como nuevo recurso turístico para la localidad. Este proyecto tiene como objetivo hacer que "Kuma no Sakura" una atracción turística en la ciudad. Mucha gente toma fotografías de la hermosa "Kumano Sakura" y enviarlo a muchas personas.

The Recognition

About the A' Design Award de Hierro

Kumano Cherry Foto ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Kumano Cherry Foto sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Kumano Cherry Foto es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
Dimensions & Packaging: It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
Tags: Photo, Cherryblossom, Flower, Kumano, japan,
Production Technology: This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.
Design Challenge: To discover the value of cherry blossoms in the area, which is traditionally protected.
Research: This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place.
Inspiration: A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
Project Duration: It started in March 2019 and is still continuing in Kozagawa Town in Japan.
Operation Flow: This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
Image Credits: Image #1-5: Photographer Kawashimatekkojo, 2019.