Growing Tree Perchero by Lei Yang, Shaohua Lei and Chengyong Li

Growing Tree Perchero by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Mobiliario Competition Category.

BronceMobiliario· 2021

Growing Tree Perchero

by Lei Yang, Shaohua Lei and Chengyong Li

Client: Ziel Home Furnishing Technology Co., Ltd

A' Design Award de Bronce Winner in Mobiliario Category

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Verified Award Winner

Verify Award Status for #107477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Growing Tree Perchero

Growing Tree es un perchero diseñado para niños. La altura de Growing Tree puede ajustarse mediante una estructura en espiral, de modo que el perchero sigue siendo útil a medida que los niños crecen. La idea se inspira en la manera en que los pequeños retoños se convierten en árboles altos. Los ganchos están formados por figuras geométricas, y la misma estructura permite modificar sus ángulos y alturas. Una base circular proporciona soporte y estabilidad. Los colores vivos invitan a los niños a colgar por sí mismos su ropa, sus gorros y sus mochilas escolares. Se emplean pocos materiales y se prolonga la vida útil del perchero.

The Recognition

About the A' Design Award de Bronce

Growing Tree Perchero ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Growing Tree Perchero sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Growing Tree Perchero satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
Dimensions & Packaging: Width 330mm, Depth 330mm, Height 1500mm
Tags: Growing, Rack, Children, Sustainable, Spin
Production Technology: Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
Design Challenge: Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
Research: Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
Inspiration: Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
Project Duration: The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
Operation Flow: With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Patents: Patent No：202030188414.8
Patent No：202020690491.8
Team Members: Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen