The Mask That Ate The Virus Mascarilla eliminadora de virus by Birger Linke

The Mask That Ate The Virus Mascarilla eliminadora de virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2021

The Mask That Ate The Virus Mascarilla eliminadora de virus

by Birger Linke

Client: Birger Linke Design

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #107497

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Colors

The Design

About The Mask That Ate The Virus Mascarilla eliminadora de virus

La empresa suiza de biotecnología Livinguard desarrolló un textil para mascarillas reutilizables que inactiva y elimina bacterias, hongos y virus (incluido el Covid-19) al entrar en contacto con ellos. Esta idea toma vida en el packaging: la mascarilla se presenta en un envase estéril. Una tira de plástico adherida anima —al deslizarla hacia arriba y hacia abajo— la representación gráfica de un virus que va siendo devorado en el proceso, aportando algo del humor tan necesario en días desesperados. Para evitar que las mascarillas se confundan entre los miembros de la familia, y con ello la contaminación cruzada, se incluyen en una funda aparte clips de ajuste de distintos colores que permiten personalizar cada mascarilla.

The Recognition

About the A' Design Award de Plata

The Mask That Ate The Virus Mascarilla eliminadora de virus ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que The Mask That Ate The Virus Mascarilla eliminadora de virus sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Mask That Ate The Virus Mascarilla eliminadora de virus es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography