SciFest Los Angeles Sistema de identidad para un festival by Ching-Fa Lung

SciFest Los Angeles Sistema de identidad para un festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

SciFest Los Angeles Sistema de identidad para un festival

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner

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The Design

About SciFest Los Angeles Sistema de identidad para un festival

SciFest Los Angeles es un sistema de identidad concebido para un hipotético festival de cine de ocho días dedicado a las películas de ciencia ficción. El programa reúne clásicos del género producidos entre 1970 y 2017, abarcando subgéneros como la acción, la animación y el misterio. Una tipografía dimensional, inspirada en escenas de cuatro dimensiones, funciona como el principal lenguaje visual en todas las aplicaciones. Los carteles se activan mediante realidad aumentada, de modo que el espectador puede explorar su profundidad. Las interfaces de la aplicación y del sitio web emplean gráficos tridimensionales cinéticos.

The Recognition

About the A' Design Award de Hierro

SciFest Los Angeles Sistema de identidad para un festival ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que SciFest Los Angeles Sistema de identidad para un festival sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. SciFest Los Angeles Sistema de identidad para un festival es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.