Palace Cinema Diseño interior de cine by Oft Interiors Ltd.

Palace Cinema Diseño interior de cine by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2021

Palace Cinema Diseño interior de cine

by Oft Interiors Ltd.

Client: Broadway Circuit

A' Design Award de Plata Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Palace Cinema Diseño interior de cine

Palace Cinema es un cine interior de dos plantas ubicado en Shanghái, China. El diseño abarca una superficie de 6463 metros cuadrados. La cuarta planta alberga la entrada y el vestíbulo, y unas escaleras mecánicas descienden hasta la tercera planta, donde se sitúan todas las salas de proyección. El blanco representa el agua, mientras que el bronce representa las ondas. Los patrones de ondas en bronce se extienden por las paredes, las columnas y el suelo, y la iluminación oculta del techo refuerza este efecto. La sala IMAX emplea tonos gris piedra con butacas de piel sintética gris. Los materiales incluyen mármol, aluminio, tejido, moqueta y vidrio.

The Recognition

About the A' Design Award de Plata

Palace Cinema Diseño interior de cine ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Palace Cinema Diseño interior de cine sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Palace Cinema Diseño interior de cine es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the audience and the film are in sync, it is like hearts beating at the same rhythm, pounded by a drum without edges. The rhythm should be astounding and natural. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will go with the flow.
Dimensions & Packaging: Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6463 sqm
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: The two-stories cinema aims to provide a holistic experience for its audience. The fourth floor is the entrance and lobby, next to the counters are the escalators that descend to and from the third floor, where all the screening houses locate. If we are to present the pulse of water, what colour should it be? As the aesthetic shapes, lines and edges are the key things to convey, we decided to keep the colors subtle. White is used to represent water, while bronze is used to represent pulses.
Design Challenge: There are two types of screening houses, the Standard House and IMAX House. IMAX House uses stone grey as the main colour, with mixture of different shades of grey faux leather seats that echo the uniqueness of stones. But not just the seating, even the walls and the floor also joined in to provide a space so comfortable like nature.
Research: Films are fascinating because of the ground it stands is blurry or so-to-speak, it stands on water. In between reality and fantasy, the meanings extracted from films are constantly floating, as light as cloud and as dynamic as water. Are films like mirrors reflecting what is true, or are they merely illusions?
Inspiration: Films are the pulse of water: it can be fierce and it can be mild; water reflects and water rejects. Whether one will end up float on it or get drowned by it, is not a choice but a chance. If you cannot row, maybe you should go with the flow.
Project Duration: The project started in 2017 in Shanghai, China and finished in 2019 in the same place.
Operation Flow: Starting from the entrance, the white colour gives a bright view in general. The ceiling with concealed lighting looks as if the white is being crystallised; creating ripples from this point, the bronze ripple patterns spread across the walls, the columns, and to the floor. At the lobby area, the ceiling outlets were cleverly designed as half-moon shapes, which were made up with wooden stripes painted in bronze colour.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung, Yoyo Au
Image Credits: All images used in the submission was taken by Masato Kawano.