3 Mobile Lifestyle Store Diseño de interiores comercial by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.
PlataInterior· 2021
3 Mobile Lifestyle Store Diseño de interiores comercial
Client: IMO design
A' Design Award de Plata Winner in Interior Category
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- Verified Award Winner
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The Design
About 3 Mobile Lifestyle Store Diseño de interiores comercial
3 Mobile Lifestyle Store es un proyecto de diseño de interiores comercial para una marca de telefonía móvil en Hong Kong. La tienda ocupa 150 metros cuadrados. Franjas contrastantes en blanco y negro recorren cada rincón del espacio. Amplias líneas diagonales definen la barra lineal de luz y el patrón del pavimento. Los acabados en madera aportan una sensación de armonía y sencillez. El área de atención al cliente emplea mamparas de tejido fonoabsorbente inspiradas en los asientos de primera clase de los aviones. Un taller cerrado con tabiques de vidrio practicables acoge sesiones formativas y puede abrirse hacia la zona de ventas para la celebración de eventos.
The Recognition
About the A' Design Award de Plata
3 Mobile Lifestyle Store Diseño de interiores comercial ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que 3 Mobile Lifestyle Store Diseño de interiores comercial sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. 3 Mobile Lifestyle Store Diseño de interiores comercial es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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