Hang Seng Bank Interior de sucursal bancaria by Marco Choi and Yan Yik Lun

Hang Seng Bank Interior de sucursal bancaria by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2021

Hang Seng Bank Interior de sucursal bancaria

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

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The Design

About Hang Seng Bank Interior de sucursal bancaria

Hang Seng Bank es el interior de una sucursal bancaria de nueva generación situada en Hong Kong. La sucursal ocupa 152 metros cuadrados y presenta una distribución abierta y acogedora, con una iluminación confortable y cálidos elementos de madera. Las prestaciones de servicios digitales se integran en el interior e incluyen la emisión electrónica de turnos, una barra de servicios digitales y un mostrador de autoservicio. Los clientes pueden obtener un turno electrónico para los servicios de mostrador a través de una aplicación de banca móvil antes de su llegada. El diseño busca reducir el tiempo de espera en la sucursal y hacer que la experiencia bancaria sea más eficiente e interactiva.

The Recognition

About the A' Design Award de Bronce

Hang Seng Bank Interior de sucursal bancaria ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Hang Seng Bank Interior de sucursal bancaria sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Hang Seng Bank Interior de sucursal bancaria satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab