Protect Biodiversity Carteles by Rui Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2021

Protect Biodiversity Carteles

by Rui Ma

Client: Rui Ma

A' Design Award de Bronce Winner in Gráfico Category

15,698

Verified Award Winner

Verify Award Status for #108363

Unirse a lista de espera Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Protect Biodiversity Carteles

Esta es una serie de diseños de carteles creados por Rui Ma para crear conciencia sobre la conservación de la biodiversidad. Los carteles están diseñados como ocho formas de proteger la biodiversidad tanto en inglés como en chino. Incluye: ayudar a las abejas, proteger la naturaleza, plantar una planta, apoyar las granjas, conservar el agua, reciclar y reutilizar, dar un paseo, visitar los jardines botánicos.

The Recognition

About the A' Design Award de Bronce

Protect Biodiversity Carteles ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Protect Biodiversity Carteles sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Protect Biodiversity Carteles satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of poster designs Rui Ma created to raise the awareness of conserving biodiversity. The posters are designed as eight ways to protect biodiversity in both the English and Chinese languages. It includes: “Help the Bees”, “Protect Nature”, “Plant a Plant”, “Support Farms”, “Conserve Water”, “Recycle and Reuse”, “Take a Walk”, “Visit Botanical Gardens”.
Dimensions & Packaging: The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
Tags: Graphic Design, Poster Design, Visual Communication Design, Sustainability
Production Technology: I am always thinking: How visual communication design could help with solving environmental problems? After doing some research online, I decided to make this series of posters to visually attract people's attention and encourage everyone to participate in making our environment better. The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
Design Challenge: The most challenging part of this project would be the selection of subjects. There are plenty of environmental problems that we need to pay attention to. In the end, I decided to choose the subject: ways to protect biodiversity, because biodiversity provides healthy ecosystems that are really important to the earth.
Research: Research online from Google, Chose from subjects, Decided the categories, Had conversations with others if they realize the problems, Considered what would be the best/most sustainable way to produce the design.
Inspiration: The inspiration was from a film about saving the world by protecting the environment. By educating herself on how to protect biodiversity, Rui Ma created a series of posters to raise awareness of conserving biodiversity through visual communication design.
Project Duration: The project was started and finished in 2020 in Los Angeles, USA.
Operation Flow: The design was created entirely digital without a physical printing process, and the audiences can view the design through the internet, such as digital magazines, social media accounts, and design blogs, etc. For example, the design is posted on different media such as Print Magazine, Creative Boom, Mindsparkle Mag, IdN World Magazine, etc.
Links to the articles:
https://bit.ly/3rKDpZX
https://bit.ly/3exjr12
https://bit.ly/30EmTPm
https://bit.ly/3rHmxDz
https://bit.ly/3bH0nvC