Oro Interior · 2021
Tongrentang Zhima Health Diseño de interiores comercial
by Yong Wong
- A' Design Award de Oro 2021 in Interior
- CLIENT: Beijing Tongrentang Health
- Estimated Number of Design Views: 20,590
- Verification code 0376984555 · Verify this award
Colors
About Tongrentang Zhima Health Diseño de interiores comercial
Tongrentang Zhima Health es una tienda experiencial ubicada en Pekín. El establecimiento ocupa 5000 metros cuadrados distribuidos en tres plantas. Complementos alimenticios, alimentos nutritivos y productos para el cuidado de la salud que incorporan tecnología sanitaria se ofrecen en un mismo lugar. En el interior se emplean amplias superficies de materiales contrastantes, como la madera maciza y el latón. Desde la planta baja hacia arriba se presentan cuatro temáticas: la consulta, la alimentación, la convalecencia y la curación. La tienda funciona además como un confortable espacio social para los clientes.
About the A' Design Award de Oro
Tongrentang Zhima Health Diseño de interiores comercial ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Tongrentang Zhima Health Diseño de interiores comercial sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Tongrentang Zhima Health Diseño de interiores comercial crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Press Kit
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Image Credits
- Beijing Wuxiang Space Architecture Design
