LiNing 8th Gen Tienda insignia de Yingtao Xu

El diseño LiNing 8th Gen Tienda insignia de Yingtao Xu es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2021

LiNing 8th Gen Tienda insignia

de Yingtao Xu

Cliente: Li Ning (China) Sports Goods Co., Ltd.

Ganador del A' Design Award de Plata en la Categoría Interior

16,484

Ganador de Premio Verificado

Verificar Estado del Premio para #109123

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Colores

El Diseño

Acerca de LiNing 8th Gen Tienda insignia

LiNing 8ª Generación es una tienda insignia de una marca deportiva que ocupa 2049 metros cuadrados. El diseño se inspira en las pistas de atletismo y las canchas de baloncesto. La entrada exhibe productos de running bajo cintas de luz cromáticamente variables que brillan de forma rítmica. Una pantalla LED en el centro evoca los marcadores suspendidos sobre las canchas de baloncesto y enmarca la exposición de baloncesto. Las superficies interiores emplean cemento de acabado sencillo, mientras que las estanterías están fabricadas en metal y acero inoxidable con un acabado de textura de fibra de carbono. Las estanterías pueden desmontarse y reciclarse para reducir los residuos. Los productos se agrupan en áreas temáticas claramente definidas.

El Reconocimiento

Acerca del A' Design Award de Plata

LiNing 8th Gen Tienda insignia ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que LiNing 8th Gen Tienda insignia sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. LiNing 8th Gen Tienda insignia es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensiones y Embalaje: The store's area is 2049 sqm.
Etiquetas: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Tecnología de Producción: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Desafío de Diseño: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Investigación: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiración: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Duración del Proyecto: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Flujo de Operación: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Miembros del Equipo: Designer: Xu Yingtao
Designer: Yu Danfeng
Créditos de Imagen: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.