Jie Yi Couture Identidad de marca de Yiwen Tu

El diseño Jie Yi Couture Identidad de marca de Yiwen Tu es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

HierroGráfico· 2021

Jie Yi Couture Identidad de marca

de Yiwen Tu

Cliente: Jie Yi Couture Studio

Ganador del A' Design Award de Hierro en la Categoría Gráfico

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El Diseño

Acerca de Jie Yi Couture Identidad de marca

Jie Yi Couture es una identidad de marca creada para un estudio de alta costura en Shanghái. El carácter chino Jie significa resolver y deconstruir, mientras que Yi significa uno, unidad y coherencia. El logotipo se construye a partir de la tipografía china, y algunas partes de los caracteres se sustituyen por símbolos de un maniquí y unas tijeras. Los bocetos de patronaje conforman el principal elemento visual, y sus líneas, curvas y anotaciones crean un patrón lleno de detalles. La identidad se aplica a un packaging disponible en varios tamaños. El diseño transmite maestría artesanal y un servicio de sastrería semipersonalizada.

El Reconocimiento

Acerca del A' Design Award de Hierro

Jie Yi Couture Identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Jie Yi Couture Identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Jie Yi Couture Identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensiones y Embalaje: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetas: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tecnología de Producción: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Desafío de Diseño: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Investigación: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiración: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Duración del Proyecto: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Flujo de Operación: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Miembros del Equipo: Independent
Créditos de Imagen: Yiwen Tu, 2020