Dreamquark Folleto comercial by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
BronceGráfico· 2021
Dreamquark Folleto comercial
Client: Made For You
A' Design Award de Bronce Winner in Gráfico Category
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The Design
About Dreamquark Folleto comercial
Dreamquark es un folleto comercial ilustrado creado para una empresa tecnológica. El folleto mide 210 por 297 milímetros y explica de forma clara el valor añadido de la compañía. El estilo gráfico se inspira en el logotipo existente y resulta lúdico sin caer en un minimalismo excesivo. Las ilustraciones y las capturas de pantalla muestran la facilidad de uso de Brain, una solución de inteligencia artificial. El folleto también presenta la experiencia técnica de los equipos de la empresa. El objetivo es ofrecer una mejor comprensión de las actividades de la compañía.
The Recognition
About the A' Design Award de Bronce
Dreamquark Folleto comercial ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Dreamquark Folleto comercial sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Dreamquark Folleto comercial satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
- Dimensions & Packaging
- Brochure: 210 mm x 297 mm
- Tags
- fun, illustration, graphic design, startup, brochure
- Production Technology
- Brochure
- Design Challenge
- Give a better understanding of company activities.
- Research
- Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction) - Inspiration
- The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
- Project Duration
- The project started in March 2020 in Torino and finished in June 2020.
- Operation Flow
- As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme - Image Credits
- Illustrator: Anna Cesa
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