Eastern Blocks Joyería de hormigón by Gerda Liudvinaviciute

Eastern Blocks Joyería de hormigón by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Joyería Competition Category.

PlataJoyería· 2021

Eastern Blocks Joyería de hormigón

by Gerda Liudvinaviciute

Client: Celsius 273

A' Design Award de Plata Winner in Joyería Category

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Colors

The Design

About Eastern Blocks Joyería de hormigón

Eastern Blocks es una colección de joyería de hormigón inspirada en los bloques de viviendas prefabricadas de Europa del Este. La colección incluye collares y pendientes que reproducen las formas de los edificios de apartamentos prefabricados. Se emplea hormigón porque es un material ligero, hipoalergénico y difícil de romper. Cada pieza comienza como un dibujo tridimensional, al que siguen prototipos y moldes de silicona para el vaciado. Las piezas de hormigón acabadas se ensamblan después con plata y cuero. La colección invita a mirar con nuevos ojos el patrimonio arquitectónico de Europa del Este.

The Recognition

About the A' Design Award de Plata

Eastern Blocks Joyería de hormigón ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Eastern Blocks Joyería de hormigón sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Eastern Blocks Joyería de hormigón es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging: Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags: concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology: I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge: To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research: I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration: The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration: This project started as an idea 2018 but I finished this collection 2020.
Operation Flow: Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members: Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits: Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte