Lost Species Ilustraciones educativas by Lara Wilkin

Lost Species Ilustraciones educativas by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2021

Lost Species Ilustraciones educativas

by Lara Wilkin

Client: Lara Wilkin

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #111223

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Colors

The Design

About Lost Species Ilustraciones educativas

Las tres infografías sirven como base para introducir el tema del efecto Lázaro. Incluyen «Las seis grandes extinciones masivas», «La vigilia mortal de las especies», así como una infografía sobre las «Plantas locales: helechos y plantas con flores» (basada en la Rote Liste, 2018). El efecto Lázaro se basa en el concepto acuñado por el paleontólogo David Jablonski. Este se refiere al redescubrimiento no intencionado (por casualidad, mediante expediciones o a través de proyectos de reubicación) de una forma de vida previamente perdida o considerada extinta.

The Recognition

About the A' Design Award de Plata

Lost Species Ilustraciones educativas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Lost Species Ilustraciones educativas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Lost Species Ilustraciones educativas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The three information graphics serve as a basis
to introduce the topic of the Lazarus-Effect. They include The Six Major Mass Extinctions, Death Watch of the Species, as well as an information graphic of the local Fern Plants and Flowering Plants (based on the Rote Liste, 2018).
Dimensions & Packaging: Original Sizes

Farn- und Blütenpflanzen (Ferns and Flowering Plants) 16045 / 32000,
Die 6 großen Massenaussterben (The 6 Major Mass Extinctions) 32000 / 10733, Todesuhr der Arten (Death Clock of Species) 12669 / 12319
Tags: Lazarus Effect, Infographics, Natural sciences, mass extinction, extinction, animal welfare
Production Technology: First a drawn layout, than Adobe Illustrator (only used trackpad)
Design Challenge: The hardest part was it to visually compress the complex topic informations of extinction from the anthropological, biological and paleontological side into an understandable graphic. The infographics are a part of the Lazarus Effect-Campaign, special attention is paid to the complementary interaction.
The subject deals with the death and (mass) extinction. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums.
The design is rich in detail. They are drawn as vector graphics in black and white and thus fits in well with most of the musee's scenographic installations.

The graphics are structured in such a way that the viewer can discover more and more. All thre infographics are in a large-format and understandable for everyone. The Topics are compressed and build on on each other.
Inspiration: To educate about the extinction history and to promote the idea of sustainability among the general public, with emphases that extinction can be reversed, and to raise awareness of positive and negative human in uences on Nature. They are a part of the LazarusEffect campaign.
Project Duration: The project startet in may 2020
Operation Flow: The information graphics have been developed to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Photos:

Zoologisches Forschungsmuseum Alexander Koenig
Adenauerallee 160
53113 Bonn
Germany
Tel: +49 228 9122-0
Fax: +49 228 9122-212

Museum für Naturkunde - Berlin
Invalidenstr. 43
10115 Berlin
Germany
Tel: +49 030 889140 - 8591
Fax: + 49 030 889140 - 8814

Naturhistorisches Museum Wien
Maria-Theresien-Platz
1010 Wien
Tel.: + 43 1 52177-0
Fax: + 43 1 52177-578