Tanaka 1789 X Chartier Sake Blend 001 Envase para botella de sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2021
Tanaka 1789 X Chartier Sake Blend 001 Envase para botella de sake
Client: Tanaka 1789 X Chartier
A' Design Award de Plata Winner in Envases Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Envase para botella de sake
Tanaka 1789 X Chartier Sake Blend 001 es el envase de una serie de mezclas de sake. La etiqueta presenta un patrón de retícula negro sobre negro inspirado en los muros de la destilería Tanaka, un ejemplo de la arquitectura Kura del período Edo. La retícula se imprime mediante barnices alrededor de la botella y se secuencia en una serie de hexágonos, símbolo de la ciencia aromática. Se emplean el blanco y el negro porque ambas marcas incorporan estos colores, y las botellas negras se reservan para el sake premium. Los dos nombres se unen en un patrón cruzado a través de una letra A compartida.
The Recognition
About the A' Design Award de Plata
Tanaka 1789 X Chartier Sake Blend 001 Envase para botella de sake ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Tanaka 1789 X Chartier Sake Blend 001 Envase para botella de sake sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Tanaka 1789 X Chartier Sake Blend 001 Envase para botella de sake es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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