Germain Robin California Brandy Etiqueta de botella, identidad de marca by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.
BronceEnvases· 2021
Germain Robin California Brandy Etiqueta de botella, identidad de marca
Client: E&J Gallo
A' Design Award de Bronce Winner in Envases Category
Verified Award Winner
Verify Award Status for #112020The Design
About Germain Robin California Brandy Etiqueta de botella, identidad de marca
Germain-Robin California Brandy es un diseño de identidad de marca y de etiqueta de botella para un brandy elaborado en California. La identidad visual es limpia y directa, y refleja el carácter sin adornos, pero intransigente, de la marca. El logotipo apila los nombres de los dos fundadores, separados por una línea fina, para expresar el equilibrio entre la imaginación y el rigor en la ejecución. El brandy California Alembic lleva una etiqueta de papel artesanal blanco que indica la variante en rojo, con una descripción precisa de los métodos de destilación y envejecimiento.
The Recognition
About the A' Design Award de Bronce
Germain Robin California Brandy Etiqueta de botella, identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Germain Robin California Brandy Etiqueta de botella, identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Germain Robin California Brandy Etiqueta de botella, identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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