COseries Identidad visual dinámica de COdesign Ltd

El diseño COseries Identidad visual dinámica de COdesign Ltd es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2021

COseries Identidad visual dinámica

de COdesign Ltd

Cliente: COdesign

Ganador del A' Design Award de Plata en la Categoría Gráfico

34,998

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El Diseño

Acerca de COseries Identidad visual dinámica

COseries es un programa de identidad visual dinámica creado para la empresa de diseño COdesign. COseries presenta el logotipo de la compañía en múltiples formas diferentes, y cada versión encierra una historia distinta. Las temáticas abarcan causas sociales, efemérides, logros, personas y cultura, y cada mes se preparan nuevas piezas. Las obras se producen mediante manipulación fotográfica, ilustración digital, modelado tridimensional, renderizado de movimiento y recorte de papel artesanal. Cada resultado conserva la misma proporción de dos a uno entre el ancho y el alto de la marca.

El Reconocimiento

Acerca del A' Design Award de Plata

COseries Identidad visual dinámica ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que COseries Identidad visual dinámica sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. COseries Identidad visual dinámica es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: COdesign managed to make its mark in the design industry through this self-branding initiative. Unlike the rest, this series did not just portray the dynamism of the brand’s logo but also the creativity and expertise of the company and its members. The purpose was simple - design for impact and present the logo in various ways to communicate diverse stories.
Dimensiones y Embalaje: Horizontal & square dimensions for optimal viewing experience dependent on selection of platform/venue. However, the aspect ratio of the mark that is 2:1 (Width:Height) is the same for every final output (physical, digital, static or motion) throughout the series.
Etiquetas: logo, identity, dynamic branding, logo system, graphic design, 3d, motion graphics, self promotion, self expression, codesign
Tecnología de Producción: The team has taken a variety of approaches while executing each of the ideas in this series. While some concepts have been created using photo manipulation processes on Adobe Photoshop, others have been completely digitally illustrated using Adobe Illustrator; while some have been modeled and generated using 3D techniques and software like Cinema 4D and ZBrush, others have been hand-crafted with paper and scissors. The motion renders were generated using Adobe After Effects and Unreal Engine.
Desafío de Diseño: The challenges include the continuous process of learning and embracing new technologies and techniques with each new idea, as well as the portrayal of the concepts in a manner that stays relevant and meaningful to the audience. Keeping the content confined to the CO shape is quite demanding too. Execution requires more solution-based thinking compared to the ideation phase, and that's when most of the challenges occur and are solved by the team.
Investigación: Every month, the creative team researches causes and occasions and decides on a number of concepts to showcase through this series. Brainstorming sessions are conducted every 3 to 4 weeks and the outcomes along with the evaluated data are collected and reimagined to develop content that is meaningful and informative. The series is created with all insights kept in mind at all times to provide the audience with a wholesome experience.
Inspiración: A diverse team of individuals, with passion for design and heart for people, dreamt of applying their thoughts, knowledge and experience into an original series of self-expression through the company logo. COseries was born to create impact on minds and lives. The inspiration came from Google’s famous doodles - alterations of the Google logo created to commemorate holidays, events, achievements, and historical figures.
Duración del Proyecto: The COseries project began in the year 2016 and continues to be a running project with new content planned and designed every month. The origin is Bangladesh but it caters to a global audience.
Flujo de Operación: With a cohesive blend of design, psychology and technology, each design in this series has been crafted to be realized as a thought-provoking piece of art on its own, thus depicting how we can use our skills and expertise to positively impact the world for an improved future. Every piece has a tale that inspires the audience to imagine a better planet and to work towards it together. At COdesign, we believe that everyone deserves a better tomorrow.
Miembros del Equipo: Amit Richard
Sheikh Sanjid Ahmed
Tajrian Binte Zaman
Alfred Michael
Fahreen Islam
Murad Hossen
Mahbub Joy
Tonmoy Rahman
Bushra Zerin
Fatehul Joy
Ishmam Ahmed