Nefer El Perfume by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2021

Nefer El Perfume

by Amr Ibrahim

Client: MOUSA studio

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About Nefer El Perfume

El diseño de la botella se deriva de las líneas curvas de la figura femenina; la estructura esquelética y la distribución de músculo y grasa, con un empaque muy icónico e identificable. La caja es una escultura con sus bordes curvos en un atractivo muy elegante con la tipografía dorada. Nefer es cuando el arte, la tecnología y el diseño se combinan para crear un producto, un paquete y una marca lujosos y sofisticados. El núcleo interior que contiene la fragancia como el cuerpo contiene el alma. La traducción exacta de la antigua palabra egipcia Nefer en inglés es "Hermosa por dentro y por fuera".

The Recognition

About the A' Design Award de Plata

Nefer El Perfume ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Nefer El Perfume sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Nefer El Perfume es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi