The Cairo Citadel Identidad corporativa de Rana Galal

El diseño The Cairo Citadel Identidad corporativa de Rana Galal es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

HierroGráfico· 2021

The Cairo Citadel Identidad corporativa

de Rana Galal

Cliente: Rana Galal

Ganador del A' Design Award de Hierro en la Categoría Gráfico

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Colores

El Diseño

Acerca de The Cairo Citadel Identidad corporativa

La Ciudadela de El Cairo es una identidad corporativa creada para un sitio histórico de Egipto. La identidad se construye sobre el tema del contraste, reflejado en el eslogan «Ciudad del Contraste». El blanco y el negro son los colores principales, y un color secundario alude a un acontecimiento histórico ocurrido dentro de la ciudadela. El logotipo bilingüe se compone en una forma de bloque que puede dividirse en dos rectángulos colocados uno frente al otro, lo que sugiere el cambio cultural. Se eligió la tipografía Helvetica Neue como fuente principal por sus formas geométricas sencillas. Posteriormente se desarrolló un sistema de señalización con el mismo concepto.

El Reconocimiento

Acerca del A' Design Award de Hierro

The Cairo Citadel Identidad corporativa ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que The Cairo Citadel Identidad corporativa sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. The Cairo Citadel Identidad corporativa es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensiones y Embalaje: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Etiquetas: Logo, Branding, Signage system, Typography, Visual Identity
Tecnología de Producción: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Desafío de Diseño: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Investigación: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiración: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Duración del Proyecto: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Flujo de Operación: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patentes: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Miembros del Equipo: none.