Hotel New Grand Ready-to-eat Meals Envasado de Alimentos by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Envasado de Alimentos by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award de Oro in Diseño de Envases Competition Category.

OroEnvases· 2021

Hotel New Grand Ready-to-eat Meals Envasado de Alimentos

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award de Oro Winner in Envases Category

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The Design

About Hotel New Grand Ready-to-eat Meals Envasado de Alimentos

Hotel New Grand Ready-to-eat Meals es un diseño de envase para comidas preparadas, que incluyen curry de ternera, curry de pollo y salsa para pasta a la napolitana. La caja está fabricada en cartón y emplea el motivo de una olla como elemento gráfico principal. El diseño minimalista prescinde de las ilustraciones y fotografías de alimentos habituales en los envases de comidas listas para consumir. La intención es transmitir, con un toque de ingenio, la tradición y el prestigio de un hotel clásico de Yokohama. El envase resulta idóneo para las comidas en casa y también se elige como regalo.

The Recognition

About the A' Design Award de Oro

Hotel New Grand Ready-to-eat Meals Envasado de Alimentos ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Hotel New Grand Ready-to-eat Meals Envasado de Alimentos sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hotel New Grand Ready-to-eat Meals Envasado de Alimentos crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.