Primary Residence Diseño tipográfico by Tianzhen Evleen Huang

Primary Residence Diseño tipográfico by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Oro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

OroGráfico· 2021

Primary Residence Diseño tipográfico

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award de Oro Winner in Gráfico Category

47,864

Verified Award Winner

Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Diseño tipográfico

Primary Residence es un diseño tipográfico que convierte formas arquitectónicas mínimas en letras y números, empleando los tres colores primarios: rojo, azul y amarillo. Cada carácter muestra una pequeña parte de un edificio, sin una entrada ni una salida definidas. Las escaleras, ventanas y formas geométricas remiten al movimiento Bauhaus y a la arquitectura minimalista. El diseño también se inspiró en escaleras y ventanas observadas en distintas partes del mundo. Los bocetos se realizaron en papel, a partir de fotografías de edificios reales. El objetivo es fusionar la forma y la identidad de la estructura.

The Recognition

About the A' Design Award de Oro

Primary Residence Diseño tipográfico ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Primary Residence Diseño tipográfico sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Primary Residence Diseño tipográfico crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.