Spiderweb La Imagen Clave by Mateus Morgan de Aguiar

Spiderweb La Imagen Clave by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award de Oro in Diseño de Gráficos por Ordenador, Modelado 3D, Texturizado y Renderizado Competition Category.

OroGráficos por Ordenador· 2021

Spiderweb La Imagen Clave

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award de Oro Winner in Gráficos por Ordenador Category

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Verified Award Winner

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Colors

The Design

About Spiderweb La Imagen Clave

La idea principal era crear algo que atrajera toda la atención al producto, utilizando la menor cantidad de elementos posible y creando cierta conexión con el público objetivo al mismo tiempo. El elemento web también hace referencia al agarre del zapato y su naturaleza salvaje, aportando una personificación al producto. El ambiente también transmite tecnología, presente en la esencia del zapato y una pizca de lenguaje místico que viene con el elemento de tela de araña que también representa el agarre de la suela.

The Recognition

About the A' Design Award de Oro

Spiderweb La Imagen Clave ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Spiderweb La Imagen Clave sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Spiderweb La Imagen Clave crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando