Changle Envasado de licor by Hai Xia Huang

Changle Envasado de licor by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2021

Changle Envasado de licor

by Hai Xia Huang

Client: Yuto Group

A' Design Award de Hierro Winner in Envases Category

10,901

Verified Award Winner

Verify Award Status for #116260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changle Envasado de licor

Changle es un diseño de packaging para un vino medicinal chino. La caja exterior está fabricada en cartón corrugado y puede plegarse en plano para su transporte, para después montarse rápidamente en la planta de envasado. Plegar la caja permite ahorrar espacio de envío y costes. Los gráficos muestran un árbol de hoja perenne que crece hacia arriba y hacia afuera, junto con una plataforma de Ganoderma, una grulla y las colinas de Nanshan. En la ilustración también aparecen el longan, la baya de goji y la Angelica dahurica. Se emplean colores suaves de estilo retro. La caja mide 100 por 100 por 270 milímetros y alberga una botella de 500 mililitros.

The Recognition

About the A' Design Award de Hierro

Changle Envasado de licor ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Changle Envasado de licor sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Changle Envasado de licor es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions & Packaging: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Production Technology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Challenge: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Research: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiration: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Project Duration: The project done within 1 months in Shenzhen.
Operation Flow: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Team Members: Designer:Huang Hai xia, Art direction:Li Yu Chun