Perceived Design Value Investigación en Diseño by Aija Freimane

Perceived Design Value Investigación en Diseño by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Meta, Estratégico y de Servicios Competition Category.

HierroServicio· 2021

Perceived Design Value Investigación en Diseño

by Aija Freimane

Client: Aija Freimane

A' Design Award de Hierro Winner in Servicio Category

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Verify Award Status for #116447

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The Design

About Perceived Design Value Investigación en Diseño

Valor Percibido del Diseño es un proyecto de investigación posdoctoral sobre el valor añadido del diseño. El estudio esclarece cómo perciben el valor del diseño los usuarios de cinco generaciones y de cuatro grupos socioeconómicos. Se recomiendan indicadores de valor percibido para medir la satisfacción, la felicidad y el bienestar como resultados finales del uso de productos y servicios. La investigación también define un triple proceso de diseño y una matriz de autoevaluación de la madurez en diseño. Los principales resultados se publican en un libro A5 de 89 páginas. El objetivo es ayudar a las empresas, los gobiernos y la sociedad a aplicar el diseño de manera más consciente.

The Recognition

About the A' Design Award de Hierro

Perceived Design Value Investigación en Diseño ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Perceived Design Value Investigación en Diseño sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Perceived Design Value Investigación en Diseño es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf