Himalaya Sheet Mask Envase para mascarilla facial en tela de Elephant Design and Himalaya Wellness

El diseño Himalaya Sheet Mask Envase para mascarilla facial en tela de Elephant Design and Himalaya Wellness es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2021

Himalaya Sheet Mask Envase para mascarilla facial en tela

de Elephant Design and Himalaya Wellness

Cliente: Himalaya Wellness

Ganador del A' Design Award de Plata en la Categoría Envases

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Verificar Estado del Premio para #117150

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Colores

El Diseño

Acerca de Himalaya Sheet Mask Envase para mascarilla facial en tela

Himalaya Sheet Mask es un diseño de envase para una mascarilla facial de tela dentro de la categoría de cuidado personal. El sistema abarca cinco variantes y emplea una paleta cromática luminosa, una tipografía desenfadada y una nota central dirigida a uno mismo. Las ilustraciones presentan los ingredientes naturales del producto con un estilo suave. El sobre está impreso en CMYK, blanco y cuatro colores Pantone especiales. El logotipo y la imagen se acaban con barniz brillante sectorizado, mientras que el resto de la superficie es mate. El diseño busca atraer a los compradores jóvenes en los mercados globales.

El Reconocimiento

Acerca del A' Design Award de Plata

Himalaya Sheet Mask Envase para mascarilla facial en tela ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Himalaya Sheet Mask Envase para mascarilla facial en tela sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Himalaya Sheet Mask Envase para mascarilla facial en tela es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensiones y Embalaje: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etiquetas: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tecnología de Producción: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Desafío de Diseño: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Investigación: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiración: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Duración del Proyecto: The project started in September 2019 and finished in December 2020, in Singapore & India.
Flujo de Operación: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Miembros del Equipo: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Créditos de Imagen: All designs and images are created by Elephant Design.