Three Emotions Identidad de marca by Tsuyoshi Omori

Three Emotions Identidad de marca by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

Three Emotions Identidad de marca

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner
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The Design

About Three Emotions Identidad de marca

Three Emotions es una identidad de marca creada para una organización sin fines de lucro de Japón. La organización trabaja para que los sanatorios de la enfermedad de Hansen sean incluidos en la Lista del Patrimonio Mundial de la UNESCO. El logotipo combina tres pictogramas que expresan agonía, tristeza y esperanza. La boca de cada pictograma se dispone con la forma de un puente, que también se lee como la letra H. El puente alude a un puente real construido en una isla donde se levantan dos sanatorios. Carteles de 594 por 841 milímetros se exhiben en guarderías, jardines de infancia y hospitales.

The Recognition

About the A' Design Award de Hierro

Three Emotions Identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Three Emotions Identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Three Emotions Identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.