BonBonne Nuit Envase para Caramelos by Ka Wai Tsun

BonBonne Nuit Envase para Caramelos by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2021

BonBonne Nuit Envase para Caramelos

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Envase para Caramelos

BonBonne Nuit es una serie de diseño de packaging para caramelos. El nombre combina dos expresiones francesas: bon bon, que significa caramelo, y bonne nuit, que significa buenas noches. El concepto invita a los clientes a saborear sus propios sueños lúcidos. Los envases emplean un estilo de montaje que reúne elementos surrealistas. Dado que los sueños lúcidos se pueden controlar, la historia de cada envase sugiere un deseo que las personas podrían tener. Los nombres conceptuales de los productos buscan despertar escenas imaginativas en la mente. La serie incluye tres bolsas, tres mini cajas redondas y dos cajas rectangulares con asa.

The Recognition

About the A' Design Award de Hierro

BonBonne Nuit Envase para Caramelos ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que BonBonne Nuit Envase para Caramelos sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. BonBonne Nuit Envase para Caramelos es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.