Timing Sauce Branding by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2022

Timing Sauce Branding

by Wai Ching Chan

Client: Timing Sauce

A' Design Award de Hierro Winner in Gráfico Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Branding

Timing Sauce es un proyecto de branding creado para un productor de salsas. El trabajo abarca un nuevo nombre de marca, un logotipo, el packaging y los materiales de venta. El nombre anterior hacía referencia a la pasta, lo que no correspondía con los productos comercializados, por lo que se eligió un nombre nuevo. El logotipo emplea formas abstractas que sugieren una salsa y un rostro sonriente. La investigación cromática guió la paleta, y se probaron varias combinaciones de colores para transmitir alegría y apetito. Las etiquetas se imprimen en PVC brillante e impermeable y se realizan en tres tamaños para botellas de 120, 150 y 180 mililitros.

The Recognition

About the A' Design Award de Hierro

Timing Sauce Branding ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Timing Sauce Branding sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Timing Sauce Branding es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong