Tokinone Envase para alimentos de Toshiki Okada

El diseño Tokinone Envase para alimentos de Toshiki Okada es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2021

Tokinone Envase para alimentos

de Toshiki Okada

Cliente: Zikkichi Co.,Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

11,732

Ganador de Premio Verificado

Verificar Estado del Premio para #118715

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Colores

El Diseño

Acerca de Tokinone Envase para alimentos

Tokinone es un diseño de envase para el dorayaki, un dulce tradicional japonés elaborado colocando pasta de judías entre dos panqueques. La versión Tokinone incorpora crema de mantequilla y sabores como frutas y té verde. El estampado emplea siete colores, uno por cada sabor, con formas aleatorias que sugieren una textura suave. Los colores y las formas combinan lo antiguo y lo nuevo, así como referencias japonesas y occidentales. La caja está fabricada con papel de alta calidad sin brillo, que armoniza con la textura del dulce. Cada pastelito dispone de amplio espacio en el interior de la caja. Todas las piezas son de papel reciclable y pueden plegarse completamente tras su uso.

El Reconocimiento

Acerca del A' Design Award de Bronce

Tokinone Envase para alimentos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Tokinone Envase para alimentos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Tokinone Envase para alimentos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Dimensiones y Embalaje: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Etiquetas: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Tecnología de Producción: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Desafío de Diseño: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Investigación: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspiración: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Duración del Proyecto: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Flujo de Operación: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Miembros del Equipo: Brand Manager:Masahito Nunome
Créditos de Imagen: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019