Save Calendar Ilustración de calendario by Mengjia Li

Save Calendar Ilustración de calendario by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2021

Save Calendar Ilustración de calendario

by Mengjia Li

Client: Northeastern University

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Ilustración de calendario

Save Calendar es una serie de ilustraciones creadas para un calendario con el tema del ahorro de alimentos. Las ilustraciones muestran un campo de cultivo a lo largo de las cuatro estaciones: primavera, verano, otoño e invierno. Los colores cambian con cada estación, de modo que los cuatro periodos se distinguen con facilidad. Una composición simétrica de estilo chino confiere a las imágenes un aspecto moderno. La información del mes y la estación se sitúa en la parte superior de cada lámina. Los dibujos se realizaron con software informático y se imprimieron en un formato de 800 por 800 milímetros. La serie refleja el arduo trabajo de los agricultores y recuerda a las personas la importancia de valorar los alimentos.

The Recognition

About the A' Design Award de Plata

Save Calendar Ilustración de calendario ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Save Calendar Ilustración de calendario sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Save Calendar Ilustración de calendario es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020