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Jinan Key Areas Planificación Cromática Urbana by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi
Jinan Key Areas Planificación Cromática Urbana by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi
Jinan Key Areas Planificación Cromática Urbana by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi
Jinan Key Areas Planificación Cromática Urbana by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi
Jinan Key Areas Planificación Cromática Urbana by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi

Hierro Planificación Urbana · 2021

Jinan Key Areas Planificación Cromática Urbana

by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi

  • A' Design Award de Hierro 2021 in Planificación Urbana
  • CLIENT: Guangzhou University & Guangzhou Hongyu Architectural Design Co., Ltd
  • Estimated Number of Design Views: 12,974
  • Verification code BDE4BD05A7 · Verify this award
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Colors

About Jinan Key Areas Planificación Cromática Urbana

Jinan Key Areas es un plan de color urbano para distritos clave de Jinan, China. El plan abarca 32,9 kilómetros cuadrados, incluida un área central de 8,66 kilómetros cuadrados. Los genes cromáticos se extrajeron de la arquitectura tradicional local y del entorno natural, y se elaboró una gama de colores recomendada para la zona. El tono, la luminosidad y la saturación se orientan a lo largo del espacio urbano en función de la estructura espacial y la función. También se diseñó la imagen cromática arquitectónica del eje central. Las directrices sobre materiales de construcción acordes con los colores recomendados respaldan su implementación.

About the A' Design Award de Hierro

Jinan Key Areas Planificación Cromática Urbana ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Jinan Key Areas Planificación Cromática Urbana sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Jinan Key Areas Planificación Cromática Urbana es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Press Kit

Unique Properties
In the project, the designer formulated hierarchical and classified urban color planning strategies for key areas in Jinan City, applied the recommended chromatogram to the overall color environment of key areas according to the urban spatial structure and functional attributes, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans. On the core axis of the key area, designer designed the architectural color image of the core section.
Dimensions & Packaging
The area of city color planning and design in key areas of Jinan is 32.9 square kilometers, of which the core area is 8.66 square kilometers. The key area is designed to be 8.3 square kilometers.
Tags
Urban color, Architectural color, Color planning, Color design, Color guide, Color image
Production Technology
The designer planed the spatial structure of urban color and guide the spatial distribution and change of hue, lightness and chroma of urban color, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans;
On the core axis of the key area, the designer designed the architectural color image of the core section.
Designer also have formulated guidelines for building materials matching the recommended colors in combination with the recommended colors of cities, so as to make the implementation of the recommended colors more effective.
Design Challenge
The recognition of city color, the study of current situation, the presentation of problems and the extraction of characteristics are the core of city color planning and design, and the basic basis for customizing the exclusive color image.
In the project, on the basis of analyzing the cultural color genes and natural color characteristics of the area, the designer extract the urban color recommendation chromatography exclusive to the area, and study and formulate the urban color strategy planning guidelines, through the expressive force of color, strengthen the morphological characteristics of the building, shape the logo image of the area.
Research
In order to create a symbolic color image for the key area of Jinan City, the designer need to comb the color context, summarize the color environment characteristics, find the color system belonging to the area, coordinate rational analysis and perceptual experience by means of planning and design, draw the ideal color picture for the city through orderly color organization and systematic color planning, and communicate rationality and sensibility The way of weaving deduces the melody of city color, and formulating specific implementation strategies to achieve this color goal, so as to guide the optimization of city color environment.
Inspiration
The designer extracted the color gene of traditional architecture in Jinan, reproduced the color symbols in human history, and established the urban color keynote of "warm autumn color formed by variation of ancient charm color, new bright color deduced by water color brilliance" for the key area of Jinan, and constructed the exclusive architectural color system, so as to created a color environment with Jinan's local significance, and achieved the goal of telling the story of Jinan with color languag.
Project Duration
The project was completed in Guangzhou and Jinan in December 2016.
Operation Flow
In this project, designer was committed to sorting out the current color problems and causes, putting forward the corresponding goals and countermeasures, exploring the special color characteristics of key areas, extracting the color genes of traditional culture and natural environment of Jinan, establishing the exclusive architectural color system of the area, and innovatively applying it to the urban space of key areas, so as to create an economic environment In order to create a symbolic color environment, to describes the charm of key urban areas of Jinan and tells the story of Jinan in the language of color.
Patents
Guo Hongyu
Image Credits
Guo Hongyu

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