4Vita Herbs Envasado de Bebidas de Hierbas by Maria Stylianaki

4Vita Herbs Envasado de Bebidas de Hierbas by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2021

4Vita Herbs Envasado de Bebidas de Hierbas

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #119262

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Colors

The Design

About 4Vita Herbs Envasado de Bebidas de Hierbas

4Vita Herbs es un diseño de packaging para una gama de hierbas destinadas a la preparación de bebidas. Cada envase lleva una ilustración, y una paleta cromática armoniosa vincula los dibujos en una única identidad visual para toda la serie. Los tonos vivos se inspiraron en los colores de los campos de hierbas y se diferencian de los tonos apagados habituales en productos similares. El texto descriptivo se sitúa en la parte frontal del envase en lugar de en la trasera, de modo que los beneficios y la información principal se leen con rapidez. El envase es una bolsa doypack de plástico con cierre zip que mantiene las hierbas frescas después de la primera apertura.

The Recognition

About the A' Design Award de Bronce

4Vita Herbs Envasado de Bebidas de Hierbas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que 4Vita Herbs Envasado de Bebidas de Hierbas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. 4Vita Herbs Envasado de Bebidas de Hierbas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.