Mminni Envase para Bebida Alcohólica de Wen Liu, Qiumin Chen and Weijie Kang

El diseño Mminni Envase para Bebida Alcohólica de Wen Liu, Qiumin Chen and Weijie Kang es un ganador altamente estimado del prestigioso 2021 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2021

Mminni Envase para Bebida Alcohólica

de Wen Liu, Qiumin Chen and Weijie Kang

Cliente: Changyu

Ganador del A' Design Award de Oro en la Categoría Envases

34,477

Ganador de Premio Verificado

Verificar Estado del Premio para #119485

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Mminni Envase para Bebida Alcohólica

Mminni es un diseño de packaging para un brandy creado para consumidores jóvenes. El set contiene un vino base, un vino mezclado y un conjunto de utensilios de mezcla, de modo que puede prepararse un sabor personal sin necesidad de comprar productos adicionales. La letra X representa lo desconocido y las posibilidades abiertas, y el color se emplea para alejar al producto de la imagen tradicional del brandy. Las botellas están fabricadas en vidrio con un proceso de cocción decorativa, y la caja se obtiene mediante moldeo de plástico. El conjunto mide 198,8 por 122,8 por 122,8 milímetros.

El Reconocimiento

Acerca del A' Design Award de Oro

Mminni Envase para Bebida Alcohólica ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Mminni Envase para Bebida Alcohólica sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Mminni Envase para Bebida Alcohólica crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensiones y Embalaje: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etiquetas: X-lab, unknown, exploration, fashion, interaction, mixing
Tecnología de Producción: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Desafío de Diseño: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Investigación: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiración: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Duración del Proyecto: 2020.02~2020.05 Shenzhen, China
Flujo de Operación: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Miembros del Equipo: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang