Lidugaoliang Baijiu Envase para Bebida Alcohólica by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Envase para Bebida Alcohólica by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2021

Lidugaoliang Baijiu Envase para Bebida Alcohólica

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Envase para Bebida Alcohólica

Lidugaoliang Baijiu es un diseño de packaging para un licor destilado chino. La botella presenta una forma de curvas suaves y está grabada en relieve con elementos de sorgo. El tapón redondo y el círculo de la caja exterior se inspiran en la porcelana de la dinastía Yuan, época en la que comenzó la elaboración de este licor. La etiqueta inclinada está confeccionada en cuero. La caja exterior combina cuero y metal, y se abre girando un disco circular. El tono verde se intensificó para adecuarse a un producto de alta gama. El envase mide 120 mm de ancho, 120 mm de profundidad y 330 mm de altura.

The Recognition

About the A' Design Award de Bronce

Lidugaoliang Baijiu Envase para Bebida Alcohólica ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Lidugaoliang Baijiu Envase para Bebida Alcohólica sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Lidugaoliang Baijiu Envase para Bebida Alcohólica satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang