Gogoon Envasado de Bebidas Alcohólicas de Wen Liu, Bo Zheng and Weijie Kang

El diseño Gogoon Envasado de Bebidas Alcohólicas de Wen Liu, Bo Zheng and Weijie Kang es un ganador altamente estimado del prestigioso 2021 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2021

Gogoon Envasado de Bebidas Alcohólicas

de Wen Liu, Bo Zheng and Weijie Kang

Cliente: Luzhou Laojiao Co., Ltd.china

Ganador del A' Design Award de Oro en la Categoría Envases

41,515

Ganador de Premio Verificado

Verificar Estado del Premio para #119505

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Gogoon Envasado de Bebidas Alcohólicas

Gogoon es un diseño de botella y envase para baijiu, un licor destilado chino. La botella presenta una forma cilíndrica sencilla que expresa pureza. El hombro incorpora un patrón martillado que remite a una artesanía cuidadosa. El cuerpo está acabado con una fina textura granulada de luz diurna que refleja la luz sobre toda la superficie. El tapón combina metal, grano de cuero y madera, dotando a una forma sobria de una textura rica. La botella mide 75 mm de ancho, 75 mm de profundidad y 260 mm de altura. El diseño presenta el baijiu en un estilo de lujo ligero dirigido a un nuevo grupo de consumidores.

El Reconocimiento

Acerca del A' Design Award de Oro

Gogoon Envasado de Bebidas Alcohólicas ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Gogoon Envasado de Bebidas Alcohólicas sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Gogoon Envasado de Bebidas Alcohólicas crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensiones y Embalaje: Width 75mm* Depth 75mm* Height 260mm
Etiquetas: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Tecnología de Producción: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Desafío de Diseño: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Investigación: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspiración: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Duración del Proyecto: 2020.01~2020.03 Shenzhen, China
Flujo de Operación: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Miembros del Equipo: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang