System Diseño de identidad de marca by Plus X

System Diseño de identidad de marca by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

System Diseño de identidad de marca

by Plus X

Client: System

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #119749

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About System Diseño de identidad de marca

System es un diseño de identidad de marca creado para una firma de ropa que atiende a personas de todos los géneros. La identidad se basa en el concepto de un archivo de actitudes, descrito como un lugar que almacena actitudes para múltiples momentos, más allá del estilo. Un módulo formado al dividir un cuadrado por la mitad representa una actitud, y varios módulos en conjunto expresan el archivo. El módulo se aplica a anuncios, etiquetas colgantes, etiquetas y envases. El logotipo se imprime con estampado en lámina blanca, y el símbolo se trabaja en relieve para lograr un acabado refinado. El lenguaje visual se mantiene neutro y limpio.

The Recognition

About the A' Design Award de Hierro

System Diseño de identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que System Diseño de identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. System Diseño de identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Dimensions & Packaging: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Tags: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Production Technology: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Design Challenge: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Research: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Inspiration: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Project Duration: This project proceeded for 8 months in Seoul, South Korea.
Operation Flow: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Team Members: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha