Rename Exposición de diseño by Xue Jiang

Rename Exposición de diseño by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

Rename Exposición de diseño

by Xue Jiang

Client: 869 School of Design

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rename Exposición de diseño

Rename es una exposición de diseño que cuestiona la idea de los estándares y la medición. La muestra emplea un lenguaje visual tomado de los instrumentos de medida. Se combinan ilustración, collage y fotografía, y cuatro formas básicas de un juego de escuadras se dibujan y ensamblan para crear figuras de mariposas. Un largo rollo de papel funciona como una cinta métrica, de modo que los visitantes pueden elegir o crear una sección de collage que coincida con su propio carácter y llevársela en una bolsa de archivo. Para el montaje expositivo se utilizan tela de PVC transparente y papel en rollo.

The Recognition

About the A' Design Award de Hierro

Rename Exposición de diseño ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Rename Exposición de diseño sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Rename Exposición de diseño es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions & Packaging: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tags: Rename, standard, measurement, ruler
Production Technology: Transparent PVC cloth, toilet paper roll paper
Design Challenge: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Research: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiration: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Project Duration: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Operation Flow: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Team Members: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Image Credits: Creator Wu Huizi，in 2021，RENAME