Smoked Trout Envasado de Alimentos de Armeanu Creative Studio

El diseño Smoked Trout Envasado de Alimentos de Armeanu Creative Studio es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2021

Smoked Trout Envasado de Alimentos

de Armeanu Creative Studio

Cliente: Valeputna

Ganador del A' Design Award de Plata en la Categoría Envases

28,079

Ganador de Premio Verificado

Verificar Estado del Premio para #119796

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Smoked Trout Envasado de Alimentos

Smoked Trout es un diseño de packaging para productos de pescado ahumado. El envase está fabricado en cartón kraft con lámina dorada y barnizado selectivo. Un patrón circular, una forma de portón medieval empleada en el troquelado del cartón y un sello dorado remiten a la tradición, la herencia y los ingredientes naturales. El sello y la forma del portón se repiten en toda la gama de productos para expresar continuidad. El envase plegado mide 11,5 por 25 centímetros. Su forma compacta permite introducir y cerrar el producto con facilidad, además de simplificar el almacenamiento, el transporte y la exhibición en el lineal.

El Reconocimiento

Acerca del A' Design Award de Plata

Smoked Trout Envasado de Alimentos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Smoked Trout Envasado de Alimentos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Smoked Trout Envasado de Alimentos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensiones y Embalaje: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etiquetas: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tecnología de Producción: The packaging is made of kraft carton, has golden folio and selective varnishing.
Desafío de Diseño: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Investigación: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiración: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Duración del Proyecto: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Flujo de Operación: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentes: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Miembros del Equipo: Armeanu Ana
Armeanu Catalin
Créditos de Imagen: Main Image and optional images - Armeanu Creative Studio SRL - Romania