Cat With Fruits Ilustración para Envases by Rui Deng

Cat With Fruits Ilustración para Envases by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2021

Cat With Fruits Ilustración para Envases

by Rui Deng

Client: Hengdian college of film&television

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Ilustración para Envases

Gato con Frutas es una serie de ilustraciones creada para el envase de una marca de frutas deshidratadas. Cada ilustración muestra gatos jugando con distintas frutas. Los colores se extrajeron de fotografías de la naturaleza captadas con la cámara de un teléfono móvil y luego se desaturaron para lograr tonos suaves. Los dibujos se realizaron en Photoshop CC 2020 en tamaño A4, 297 por 210 milímetros. La paleta natural refuerza el carácter puro y libre de contaminación del producto. La serie sigue la idea del naturalismo y busca transmitir al espectador una impresión serena y reconfortante.

The Recognition

About the A' Design Award de Plata

Cat With Fruits Ilustración para Envases ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Cat With Fruits Ilustración para Envases sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Cat With Fruits Ilustración para Envases es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.