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MaGnesium Hub Diseño interior de espacio expositivo de Chia Yu Tung

El diseño MaGnesium Hub Diseño interior de espacio expositivo de Chia Yu Tung es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Espacios Interiores y Exposiciones.


BronceInterior· 2021

MaGnesium Hub Diseño interior de espacio expositivo

de Chia Yu Tung

Cliente: C.Y Tung

Ganador del A' Design Award de Bronce en la Categoría Interior

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El Diseño

Acerca de MaGnesium Hub Diseño interior de espacio expositivo

MaGnesium Hub es un diseño conceptual para una sede satélite de la National Geographic Society en Presidio, un barrio histórico de San Francisco. Este espacio comercial de uso mixto incluye un área de exposición, una cafetería y un espacio de trabajo, ubicados en un edificio de dos plantas con vistas al puente Golden Gate. El diseño se inspira en la fotografía con flash de los inicios, en la que la combustión de polvo de magnesio generaba la luz. El primer nivel es tenue, como el instante previo al destello, y el segundo nivel es luminoso, como el momento posterior. La circulación, el vestíbulo y las áreas expositivas se han proyectado atendiendo tanto a la funcionalidad como a la estética.

El Reconocimiento

Acerca del A' Design Award de Bronce

MaGnesium Hub Diseño interior de espacio expositivo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que MaGnesium Hub Diseño interior de espacio expositivo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. MaGnesium Hub Diseño interior de espacio expositivo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas
MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Dimensiones y Embalaje
Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Etiquetas
Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Tecnología de Producción
Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Desafío de Diseño
The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Investigación
The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Inspiración
Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Duración del Proyecto
The project was designed in 2019 in San Francisco and was nominated as one of the best.
Flujo de Operación
Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Créditos de Imagen
Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI

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