Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2021

Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz

by Choulsoon Park

Client: Soongraphic

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz

Daejeon Bruce Rice Cake Redesign es un diseño de packaging para un producto de pastel de arroz comercializado por una empresa de confitería de la región de Daejeon. En el envase se imprimen gráficos de nueve de los principales monumentos emblemáticos de Daejeon, de modo que los compradores reciben información turística local junto con el producto. La gama se divide en tres series según el sabor, y cada serie emplea el color natural de su ingrediente principal para evidenciar su sabor. Los nombres de los productos aparecen en coreano e inglés. Se utiliza papel de alto gramaje, por lo que el envase puede colocarse en posición vertical u horizontal y no se daña con facilidad.

The Recognition

About the A' Design Award de Bronce

Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Daejeon Bruce Rice Cake Redesign Envase para Pastel de Arroz satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual